deanpeters/Product-Manager-Skills
Evaluate acquisition channels using unit economics, customer quality, and scalability. Use when deciding whether to scale, test, or kill a growth channel.
Compare channel economics and fit
Plan a paid acquisition campaign
Define audiences, creative, budget rules, and a measurable campaign.
Prepare a paid campaign plan and creative package, then specify how to evaluate ad-platform spend alongside site conversions.
What to prepare
- Product offer, audience, geography, and landing-page URL
- Campaign dates, currency, budget ceiling, and target acquisition cost
- Available ad-platform exports and GA4 access or a site analytics export
What you will create
- A channel, audience, and budget allocation plan
- An ad creative matrix and landing-page message checklist
- A tracking checklist and campaign review template with pause or scale criteria
Try this prompt
Prepare a paid acquisition campaign for this offer within the supplied budget ceiling. Define audiences, channel hypotheses, ad variants, landing-page checks, tracking, and pause or scale criteria. Use supplied data for estimates, label assumptions, and keep the result as a reviewable plan.
1
Choose channels and budget constraints
Define the target customer, conversion goal, budget ceiling, and cost assumptions. Compare plausible channels using available evidence and state which assumptions need a small test.
★ 5.6K
ads
Skillcoreyhaines31/marketingskills
Plan paid acquisition campaigns, audiences, and performance reviews.
Specify campaign structure and audience hypotheses
2
Prepare creative variants and the destination
Build a small creative matrix of hooks, proof, and calls to action. Check that the destination page delivers the same offer and supports the intended conversion.
ad-creative
Skillcoreyhaines31/marketingskills
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone nee
Draft distinct ad messages and variants
copywriting
Skillcoreyhaines31/marketingskills
Draft landing-page messaging, headlines, benefits, and calls to action.
Align ad copy with landing-page messaging
cro
Skillcoreyhaines31/marketingskills
Evaluate landing pages and forms for conversion improvements.
Identify conversion friction before launch
3
Specify tracking and the launch checklist
Define campaign tags, primary conversion events, test traffic checks, and experiment boundaries. Assign a reviewer and record the account, dates, currency, and intended budget settings.
analytics
Skillcoreyhaines31/marketingskills
Design event tracking, campaign measurement, and analytics audits.
Define events and campaign naming
ab-testing
Skillcoreyhaines31/marketingskills
Define experiment hypotheses, variants, metrics, and decision criteria.
Keep the test hypothesis and decision criteria explicit
4
Review performance against the plan
Use an ad-platform export for spend, clicks, and platform conversions, plus GA4 or an export for site outcomes. Keep attribution windows and definitions visible; recommend changes against the agreed criteria without assuming budgets were changed.
ads
Skillcoreyhaines31/marketingskills
Plan paid acquisition campaigns, audiences, and performance reviews.
Interpret campaign results and propose next actions
editorial/google-analytics
Read GA4 property and reporting data for marketing traffic and conversion analysis.
Read acquisition and conversion data from the site