product-marketing
Skillcoreyhaines31/marketingskills
Define product positioning, audience, and shared marketing context.
Clarify your own positioning
Research competitors
Turn public competitor evidence into a useful positioning brief.
Compare a small set of competitors using attributable public evidence, then identify opportunities worth testing.
What to prepare
- Your product brief and target audience
- Two to five competitor URLs
- Geography and research questions
What you will create
- A source-linked competitor comparison
- Positioning hypotheses and unanswered questions
Try this prompt
Compare these three competitors for my target audience. Cite public sources, separate facts from inference, and summarize positioning gaps.
1
Define the comparison
Specify the customer segment, comparison criteria, and questions before gathering evidence.
customer-research
Skillcoreyhaines31/marketingskills
Synthesize interviews and feedback into customer needs and language.
Ground criteria in customer needs
2
Collect public evidence
Review product, pricing, and content pages. Save URLs and retrieval dates; flag inaccessible evidence.
io.github.firecrawl/firecrawl-mcp-server
Search and retrieve public competitor pages for evidence-backed marketing research.
Retrieve public pages with source URLs
competitor-profiling
Skillcoreyhaines31/marketingskills
Research competitor positioning, offers, channels, and supporting evidence.
Organize evidence consistently
3
Synthesize the brief
Compare offers and messaging, distinguish evidence from hypotheses, and produce a shareable brief.
competitor-profiling
Skillcoreyhaines31/marketingskills
Research competitor positioning, offers, channels, and supporting evidence.
Build the comparison
ComposioHQ/awesome-claude-skills
Comprehensive document processing collection covering Word (.docx), PDF, PowerPoint (.pptx), and Excel (.xlsx) creation, editing, and analysis with professional-grade workflows
Export the research brief