Review marketing performance

Connect channel activity, site outcomes, and lead quality in one review.

Turn campaign exports and authorized analytics or CRM data into a source-linked review, with clear limits on what the numbers can establish.

What to prepare

  • Reporting period, comparison period, timezone, and business goals
  • Campaign and spend exports with currencies and attribution definitions
  • GA4 and CRM access, or approved exports of site events and lead stages

What you will create

  • A channel scorecard with metric definitions and data sources
  • A funnel and lead-quality review with missing data identified
  • A prioritized action list with owners and follow-up experiments

Try this prompt

Create a marketing performance review for these periods from the supplied exports and connected data. Align dates, currency, and metric definitions; compare channel costs, site conversions, and lead quality. Cite the source of each conclusion, flag attribution differences, and finish with prioritized actions and owners.
1

Align sources and metric definitions

Inventory exports and available account data. Fix the reporting dates, timezone, currency, conversion definitions, and attribution windows before comparing results. Record unavailable fields rather than estimating them silently.

ComposioHQ/awesome-claude-skills

โ˜… 66.8K

Comprehensive document processing collection covering Word (.docx), PDF, PowerPoint (.pptx), and Excel (.xlsx) creation, editing, and analysis with professional-grade workflows

Read supplied exports and record source notes

2

Compare acquisition and site conversion

Summarize channel traffic and conversion trends using GA4 or an export. Combine supplied platform spend only where identifiers and definitions support the comparison; separate observed changes from causal claims.

coreyhaines31/marketingskills

Design event tracking, campaign measurement, and analytics audits.

Interpret metrics and document limitations

3

Inspect funnel and lead quality

Use authorized CRM context or a supplied lead-stage export to inspect handoffs, qualification, and progression. If campaign-to-lead matching is unavailable, report CRM and web outcomes separately and explain the gap.

revops

Skill

coreyhaines31/marketingskills

Define lead stages, scoring, routing, and marketing-to-sales handoffs.

Interpret lead stages and marketing-to-sales handoffs

4

Write decisions and the next experiment

Prioritize issues by evidence and business impact, assign an owner and review date, and define a focused experiment for unresolved hypotheses. Export a review that links findings back to their sources.

coreyhaines31/marketingskills

Define experiment hypotheses, variants, metrics, and decision criteria.

Translate an open question into an experiment

ComposioHQ/awesome-claude-skills

โ˜… 66.8K

Comprehensive document processing collection covering Word (.docx), PDF, PowerPoint (.pptx), and Excel (.xlsx) creation, editing, and analysis with professional-grade workflows

Export a shareable performance review