product-marketing
Skillcoreyhaines31/marketingskills
Define product positioning, audience, and shared marketing context.
Set audience, positioning, and campaign context
Run a content marketing campaign
Turn customer questions into a coordinated month of content.
Build a content campaign around one audience and offer, from editorial priorities to reusable drafts and a performance review.
What to prepare
- Product positioning, audience, and campaign goal
- Customer questions, existing articles, and brand examples
- Available channels, editorial capacity, and campaign dates
What you will create
- A four-week editorial calendar with owners and channel roles
- An article brief, draft copy, and social/email adaptations
- A distribution checklist and content measurement plan
Try this prompt
Build a four-week content campaign for this audience and offer. Prioritize customer questions, specify each asset and channel, draft one article brief with social and email adaptations, and define success metrics. Cite supplied evidence and flag missing inputs.
1
Choose the audience problem and campaign goal
Use product context and customer questions to choose a specific problem, offer, and desired next action. Identify which claims have supporting evidence.
customer-research
Skillcoreyhaines31/marketingskills
Synthesize interviews and feedback into customer needs and language.
Find recurring questions and customer language
2
Build the editorial calendar
Audit supplied content or public pages, choose topics, and map each asset to a funnel stage, channel, owner, and deadline. Mark content that can be updated instead of recreated.
content-strategy
Skillcoreyhaines31/marketingskills
Plan content themes, topic clusters, and an editorial calendar.
Prioritize topics and define asset briefs
io.github.firecrawl/firecrawl-mcp-server
Search and retrieve public competitor pages for evidence-backed marketing research.
Retrieve existing public content for the audit
3
Draft and adapt the campaign assets
Write a core article or landing-page draft, then adapt the message into social posts and email drafts. Preserve the offer and evidence while changing the format for each channel.
copywriting
Skillcoreyhaines31/marketingskills
Draft landing-page messaging, headlines, benefits, and calls to action.
Draft the campaign message and calls to action
social
Skillcoreyhaines31/marketingskills
Plan platform-specific posts, publishing cadence, and community responses.
Adapt the idea into platform-specific posts
emails
Skillcoreyhaines31/marketingskills
Design welcome, nurture, onboarding, and reactivation email sequences.
Prepare email distribution drafts
4
Plan distribution and the review
Assign review and publishing owners, campaign tags, and conversion events. Use a GA4 connection or an export to plan the post-campaign review; keep unprovided results as measurement gaps.
analytics
Skillcoreyhaines31/marketingskills
Design event tracking, campaign measurement, and analytics audits.
Specify content and downstream conversion metrics
editorial/google-analytics
Read GA4 property and reporting data for marketing traffic and conversion analysis.
Read site outcomes once account access is available